Digital technology turns media consumers into media producers.' In your own experience, how has your creativity developed through using digital technology to complete your coursework productions?

In year 12 we produced a film opening “Gone”, then in year 13 we then produced a promotional package for a new and upcoming artist named “C.DOT”. As a digital native I have always been a media consumer my A level media studies course gave me the skills that I needed to become a media producer. My creativity developed through digital technology in software, hardware and online and presentational skills.

Before I started A level media I was very unfamiliar with the software relating to media, I had a good IT background but was very unfamiliar with software such as Adobe Premiere, Photoshop, PowerPoint and especially after affects. As I started the first year our first task in media was to create a dancing bear’s video using Adobe Premiere. This was a very simple task just cutting the different the different shots and placing them together to create a video sequence with ensuring there were no gaps in the video. This gave me a good experience in how to import videos into premier with also with adding separate sound clips. Cutting the video and putting it a suitable sequence was also very challenging but is now a very easy task to me now. Although this sounds very simple it was not simple at the time when I was very new to the software. My last stage of using Premier was editing the final music video for our A2 task, this involved using very complex effects using After Effects I was able to make a very complex video using effects such as a parallax, when comparing this to my first stages on premiere I feel I have progressed extremely throughout being a media student.

Before I became a media student I was very un-aware of the different online tools that can be used in media, being a student I was already very familiar with social media but I did not know the possibilities with creating a page for a proposed celebrity. Part of our media package was creating a website for C.DOT using the online software known as “Wix” this was a great simple way to design a technical website with already made widgets and gadgets, it allowed me to be very creative and make a website just how I wanted which I thought It would best appeal and advertise to the audience. Another piece of presentation software that I used was “Prezi” this is a very complex piece of software which allows so much diversity with transitions and the non-linear slides of a presentation keeping the viewer constantly interested